Susan Ariel Aaronson, Taking Trade to the Streets: The Lost History of Public Efforts to Shape Globalization, Ann Arbor: University of Michigan Press, 2001. Aaker, Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: Free Press, 1991. In particular, I intend many of them as "data"įor various research projects, and not as sources of serious ideas. Books are in the list for a wide variety of reasons, and I do Please do not draw any conclusions from the presence or absence of any book Have read all of these books, but I have at least skimmed a majority of them. Interesting to keep a note about in the last ten years. This is an alphabetical list of (almost) all of the books that I have found
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